Role
Brand system · Environmental integration · Retail experience ·
Visual storytelling
Brand system · Environmental integration · Retail experience ·
Visual storytelling
Overview
Developed a cohesive brand and retail experience for Toy Maven, translating a character-driven identity into a full customer journey across physical space, packaging, and digital touchpoints.
Toy Maven was a speculative brand exploration. I was interested in how a small,
character-driven retail brand could translate its identity across physical space, product, and digital touchpoints, so I reimagined what that system could look like end-to-end.
Developed a cohesive brand and retail experience for Toy Maven, translating a character-driven identity into a full customer journey across physical space, packaging, and digital touchpoints.
Toy Maven was a speculative brand exploration. I was interested in how a small,
character-driven retail brand could translate its identity across physical space, product, and digital touchpoints, so I reimagined what that system could look like end-to-end.
Sketches
Supporting Character Illustrations
Credits
Graphic Designer / Illlustrator / Branding: Nadia Cortez
Graphic Designer / Illlustrator / Branding: Nadia Cortez
