nadia cortez - Toy Maven

What we did
Branding
Art Direction
Illustration

College Class
Branding

For this branding concept, I created a playful and educational identity for Toy Maven, a children's educational toy store.

At the heart of the brand is a charming bear mascot with large eyes and glasses, embodying curiosity, knowledge, and a love for discovery. The bear serves as the "Maven"—a friendly guide who encourages children to embrace learning while having fun.

Supporting the bear are a cast of whimsical characters—a princess, a dragon, and a duck—all wearing glasses to symbolize that learning is for everyone, no matter who you are.

These characters are designed to spark children's imaginations and connect with diverse personalities, showcasing the store’s wide appeal to different interests and ages.