Role
Brand System
Environmental Design
Visual Storytelling
Retail Experience
Brand System
Environmental Design
Visual Storytelling
Retail Experience
Developed a cohesive brand and retail experience for Toy Maven, translating a
character-driven identity into a full customer journey across physical space, packaging,
and digital touchpoints. Toy Maven was a speculative brand exploration. I was interested
in how a small, character-driven retail brand could translate its identity across physical space, product, and digital touchpoints, so I reimagined what that system could look like end-to-end.
character-driven identity into a full customer journey across physical space, packaging,
and digital touchpoints. Toy Maven was a speculative brand exploration. I was interested
in how a small, character-driven retail brand could translate its identity across physical space, product, and digital touchpoints, so I reimagined what that system could look like end-to-end.
Sketches
Supporting Character Illustrations
Credits
Graphic Designer / Illlustrator / Branding: Nadia Cortez
Graphic Designer / Illlustrator / Branding: Nadia Cortez
