Role
Creative Direction · Concept Development · Narrative Stratey · Motion Design ·
Cross-Team Collaboration
Creative Direction · Concept Development · Narrative Stratey · Motion Design ·
Cross-Team Collaboration
Client
KERA (North Texas Public Broadcasting)
KERA (North Texas Public Broadcasting)
Overview
KERA partnered with DHD Films to create a flagship brand film that reintroduced its role in North Texas through community, culture, journalism, and education. Designed to debut at a major fundraising event and live beyond it, the piece needed to emotionally resonate while reinforcing KERA's place as a trusted regional institution.
KERA partnered with DHD Films to create a flagship brand film that reintroduced its role in North Texas through community, culture, journalism, and education. Designed to debut at a major fundraising event and live beyond it, the piece needed to emotionally resonate while reinforcing KERA's place as a trusted regional institution.
Challenge
Translate KERA’s broad impact across media, storytelling, and public service into a cohesive narrative that felt both emotionally grounded and visually distinctive, while connecting with diverse North Texas audiences.
Translate KERA’s broad impact across media, storytelling, and public service into a cohesive narrative that felt both emotionally grounded and visually distinctive, while connecting with diverse North Texas audiences.
Approach
I helped shape the campaign’s creative direction, narrative framework, and visual tone by developing a collage-inspired concept centered on building community piece by piece. Through look-and-feel exploration, story development, and cross-team collaboration, we aligned archival material, live action, and motion design into a unified brand experience that balanced warmth, credibility, and cultural relevance.
I helped shape the campaign’s creative direction, narrative framework, and visual tone by developing a collage-inspired concept centered on building community piece by piece. Through look-and-feel exploration, story development, and cross-team collaboration, we aligned archival material, live action, and motion design into a unified brand experience that balanced warmth, credibility, and cultural relevance.
Outcome
The final film delivered a visually compelling and strategically grounded brand story that strengthened KERA’s presence at a key fundraising moment while creating a lasting narrative asset that reflects its role as a connector, storyteller, and trusted voice in North Texas.
The final film delivered a visually compelling and strategically grounded brand story that strengthened KERA’s presence at a key fundraising moment while creating a lasting narrative asset that reflects its role as a connector, storyteller, and trusted voice in North Texas.
