Role
Art Direction · Campaign Strategy · Visual Systems ·
Cross-Team Collaboration
Art Direction · Campaign Strategy · Visual Systems ·
Cross-Team Collaboration
Client
Dallas Police Department
Dallas Police Department
Overview
The Dallas Police Department needed a public-awareness campaign to clearly communicate how citizens should contact emergency services in high-stress situations.
The Dallas Police Department needed a public-awareness campaign to clearly communicate how citizens should contact emergency services in high-stress situations.
Challenge
Deliver urgent, life-saving information in a way that was instantly understandable, emotionally resonant, and accessible across diverse audiences and environments.
Deliver urgent, life-saving information in a way that was instantly understandable, emotionally resonant, and accessible across diverse audiences and environments.
Approach
As Art Director, I helped develop the campaign’s creative direction using visual language inspired by emergency dispatch systems. Bold typography, high-contrast color, and minimal layouts were used to reinforce clarity, urgency, and memorability.
The system was designed to function consistently across outdoor media, transit signage, and mobile platforms.
As Art Director, I helped develop the campaign’s creative direction using visual language inspired by emergency dispatch systems. Bold typography, high-contrast color, and minimal layouts were used to reinforce clarity, urgency, and memorability.
The system was designed to function consistently across outdoor media, transit signage, and mobile platforms.
Outcome
The campaign concept demonstrated how strong visual systems can influence behavior and improve communication in critical moments.
The campaign concept demonstrated how strong visual systems can influence behavior and improve communication in critical moments.
Creative Agency
DHD Films
DHD Films
Credits
Associate Creative Director: Evan Denton
Art Director / Graphic Designer : Nadia Cortez
Associate Creative Director: Evan Denton
Art Director / Graphic Designer : Nadia Cortez
