nadia cortez - Dallas Police Department

Client
Dallas Police Department

Art Direction
Campaign Strategy
Visual Systems
(unrealized campaign)

The Dallas Police Department needed a public-awareness campaign that could communicate emergency contact procedures with clarity and urgency during high-stress situations. Inspired by emergency dispatch systems, the campaign used bold typography, high-contrast color, and minimal layouts to create an instantly recognizable visual language designed for rapid comprehension across outdoor media, transit signage, and mobile platforms. The final system demonstrated how strategic visual communication can influence behavior and improve understanding in critical moments.