What we did
Design
Art Direction
Design
Art Direction
Client
Dallas Police Department
Dallas Police Department
The Dallas Police Department tasked us with developing branding concepts for their "Call If You Can, Text If You Can't" campaign, designed to raise awareness about texting 911 during emergencies.
With creative freedom, we explored ideas that would resonate with
audiences of all ages. Inspired by the critical role of 911 dispatchers, I created this campaign that uses vibrant hues, gradient blocks, and bold typography to reflect the connection between individuals in distress and emergency responders. By mirroring the visual language of dispatcher screens, the design emphasizes the key message: '911 Call If You Can, Text If You Can't,' ensuring clarity, relatability, and ease of translation.
audiences of all ages. Inspired by the critical role of 911 dispatchers, I created this campaign that uses vibrant hues, gradient blocks, and bold typography to reflect the connection between individuals in distress and emergency responders. By mirroring the visual language of dispatcher screens, the design emphasizes the key message: '911 Call If You Can, Text If You Can't,' ensuring clarity, relatability, and ease of translation.
While the campaign was never executed, this showcases the creative direction and design my team and I envisioned.
Alternate Concepts
Creative Agency
DHD Films
DHD Films
Credits
Associate Creative Director: Evan Denton
Art Director / Graphic Designer : Nadia Cortez
Graphic Designer: Annie Smith and Daniel Portillo
Associate Creative Director: Evan Denton
Art Director / Graphic Designer : Nadia Cortez
Graphic Designer: Annie Smith and Daniel Portillo
