Role
Art Direction · Brand Strategy · Visual Systems · Cross-Team Collaboration
Art Direction · Brand Strategy · Visual Systems · Cross-Team Collaboration
Client
Quantum Connections
Quantum Connections
Overview
Quantum Connections needed a refreshed brand identity to support a national campaign focused on relationship development and communication training.
Quantum Connections needed a refreshed brand identity to support a national campaign focused on relationship development and communication training.
Challenge
Create a cohesive brand system that could scale across digital platforms, educational content, live training materials, marketing collateral, and internal communications.
Create a cohesive brand system that could scale across digital platforms, educational content, live training materials, marketing collateral, and internal communications.
Approach
As Art Director, I helped lead the development of a comprehensive visual identity rooted in clarity, connection, and approachability.
We explored multiple identity directions before establishing a flexible system that extended seamlessly across web, social, motion, print, environmental graphics, and training tools.
As Art Director, I helped lead the development of a comprehensive visual identity rooted in clarity, connection, and approachability.
We explored multiple identity directions before establishing a flexible system that extended seamlessly across web, social, motion, print, environmental graphics, and training tools.
Outcome
The final brand system provided Quantum Connections with a consistent, recognizable presence across all touchpoints, supporting both marketing growth and long-term organizational communication.
The final brand system provided Quantum Connections with a consistent, recognizable presence across all touchpoints, supporting both marketing growth and long-term organizational communication.
Creative Agency
DHD Films
DHD Films
Credits
Creative Director: Shezad Manjee
Associate Creative Director: Evan Denton
Account Manager: Aubri Williams
Art Director : Nadia Cortez
Editor: Kameron Hampton
Producer: Kelli Ann Pistokache
UI/UX Design: Mengqi Jiang
Motion Graphics: Madi Holland
Graphic Design: Daniel Portillo & Annie Smith
3D Design/Logo: Tommy De Abreu
Creative Director: Shezad Manjee
Associate Creative Director: Evan Denton
Account Manager: Aubri Williams
Art Director : Nadia Cortez
Editor: Kameron Hampton
Producer: Kelli Ann Pistokache
UI/UX Design: Mengqi Jiang
Motion Graphics: Madi Holland
Graphic Design: Daniel Portillo & Annie Smith
3D Design/Logo: Tommy De Abreu
