Client
Parkland Hospital


Services
Art Direction
Campaign Strategy

Visual Systems

Parkland Hospital needed a campaign that could help community members discover healthcare services in a way that felt approachable, clear, and human-centered. Built around illustration, animation, and storytelling, the campaign developed a textured visual language designed to simplify complex healthcare information while creating trust across diverse audiences. The scalable system extended across digital, social, out-of-home, mobile clinics, and on-site communications, resulting in a cohesive campaign experience that made healthcare information more accessible and engaging for the communities Parkland serves.
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Creative Agency
DHD Films
Credits
Creative Director: Jordan Laessig
Associate Creative Director: Evan Denton
Art Director : Nadia Cortez
Producer: Kelli Ann Pistokache
Sound Design/Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo

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