nadia cortez - Southern Methodist University

Client
Southern Methodist University

Services
Art Direction
Editorial Design
Visual Strategy

SMU’s annual report required a design system capable of expressing institutional growth and transformation across a large-scale publication. Built around a modular tangram-inspired visual language, the report used dynamic geometric forms to shape layout, pacing, and section transitions while creating a cohesive reader experience. The final publication delivered a clear narrative of progress and change while reinforcing long-term brand consistency across the institution.