What we did
Design
Art Direction


Client
Southern Methodist University
For Southern Methodist University’s annual report, the theme of "Transformative" served as the foundation for both the design and structure of the piece. 
To visually represent this idea, I introduced tangrams as a recurring icon, using their dynamic, ever-evolving shapes to define each section. This concept extended beyond simple markers—tangram-inspired compositions informed the overall layout, splitting sections into geometric forms that felt fluid yet intentional. 
The result was a report that didn’t just convey transformation in words, but through its very structure, creating a compelling and cohesive narrative across every page.
Creative Agency
Eisenberg and Associates
Credits
Creative Director: Arlo Eisenberg
Art Director / Graphic Designer: Nadia Cortez

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