Role
Art Direction, Design System Development, Layout Strategy
Art Direction, Design System Development, Layout Strategy
Client
Southern Methodist University
Southern Methodist University
Overview
SMU’s annual report needed a design system that could express institutional growth and transformation while staying consistent across a large, complex publication.
SMU’s annual report needed a design system that could express institutional growth and transformation while staying consistent across a large, complex publication.
Challenge
Translate the abstract theme of “Transformative” into a visual structure that would guide both the design and the reader’s experience across dozens of pages.
Translate the abstract theme of “Transformative” into a visual structure that would guide both the design and the reader’s experience across dozens of pages.
Approach
I introduced a modular tangram system that became the core visual language of the report.
These dynamic shapes informed layout, pacing, and section transitions, creating a cohesive framework that allowed diverse content to feel unified and intentional.
I introduced a modular tangram system that became the core visual language of the report.
These dynamic shapes informed layout, pacing, and section transitions, creating a cohesive framework that allowed diverse content to feel unified and intentional.
Outcome
The final report delivered a clear narrative of progress and change, with a design system that supported readability, engagement, and long-term brand consistency.
The final report delivered a clear narrative of progress and change, with a design system that supported readability, engagement, and long-term brand consistency.
Creative Agency
Eisenberg and Associates
Eisenberg and Associates
Credits
Creative Director: Arlo Eisenberg
Art Director / Graphic Designer: Nadia Cortez
Creative Director: Arlo Eisenberg
Art Director / Graphic Designer: Nadia Cortez
