Role
Art Direction · Concept Development · Narrative Design ·
Live Event Experience
Art Direction · Concept Development · Narrative Design ·
Live Event Experience
Client
AAF Dallas (American Advertising Federation of Dallas)
AAF Dallas (American Advertising Federation of Dallas)
Overview
AAF Dallas needed an opening experience for the 2024 Addy Awards that would celebrate creativity and set an energetic tone for the entire event.
AAF Dallas needed an opening experience for the 2024 Addy Awards that would celebrate creativity and set an energetic tone for the entire event.
Challenge
Create a memorable opening that resonated with a diverse creative audience while reinforcing the event’s theme, Best in Class, in a way that felt meaningful rather than superficial.
Create a memorable opening that resonated with a diverse creative audience while reinforcing the event’s theme, Best in Class, in a way that felt meaningful rather than superficial.
Approach
As Art Director, I helped shape the concept and visual language for the show opener, drawing inspiration from classroom aesthetics to connect personal growth with professional achievement.
Working alongside the creative and production teams, we developed a narrative-driven opening that balanced nostalgia, humor, and emotional resonance while maintaining a polished, high-production finish.
As Art Director, I helped shape the concept and visual language for the show opener, drawing inspiration from classroom aesthetics to connect personal growth with professional achievement.
Working alongside the creative and production teams, we developed a narrative-driven opening that balanced nostalgia, humor, and emotional resonance while maintaining a polished, high-production finish.
Outcome
The opener established a strong emotional connection with the audience, unified the room, and set a confident, celebratory tone that carried through the remainder of the event.
The opener established a strong emotional connection with the audience, unified the room, and set a confident, celebratory tone that carried through the remainder of the event.
BTS Shots
Creative Agency
DHD Films
DHD Films
Credits
Creative Director: Shezad Manjee
Associate Creative Director: Evan Denton
Producer: Kelli Ann Pistokache
Director of Photography: Diego Noriega & Scott Jordan
Editor: Jaye Jacobsen
Art Director : Nadia Cortez
Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo
Creative Director: Shezad Manjee
Associate Creative Director: Evan Denton
Producer: Kelli Ann Pistokache
Director of Photography: Diego Noriega & Scott Jordan
Editor: Jaye Jacobsen
Art Director : Nadia Cortez
Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo
