Role
Art Direction · Experience Strategy · Experience Design ·
Cross-Team Leadership
Art Direction · Experience Strategy · Experience Design ·
Cross-Team Leadership
Client
Hillwood Investment Properties
Hillwood Investment Properties
Overview
Hillwood wanted an event that didn’t feel like another corporate meeting, but something that genuinely energized people in the room.
Hillwood wanted an event that didn’t feel like another corporate meeting, but something that genuinely energized people in the room.
Challenge
Create a flexible brand system that could scale across a large live environment, multiple screen formats, printed materials, environmental graphics, and event touchpoints, while reinforcing the event’s theme: Greatest Hits.
Create a flexible brand system that could scale across a large live environment, multiple screen formats, printed materials, environmental graphics, and event touchpoints, while reinforcing the event’s theme: Greatest Hits.
Approach
As Art Director, I led the development of the event’s creative direction, drawing inspiration from music festival aesthetics to establish a bold, high-energy visual language.
Working closely with cross-functional design and motion teams, I guided the creation of a modular brand system that could adapt across stage screens, show graphics, signage, badges, and digital assets, ensuring visual consistency throughout the entire experience.
As Art Director, I led the development of the event’s creative direction, drawing inspiration from music festival aesthetics to establish a bold, high-energy visual language.
Working closely with cross-functional design and motion teams, I guided the creation of a modular brand system that could adapt across stage screens, show graphics, signage, badges, and digital assets, ensuring visual consistency throughout the entire experience.
Outcome
The final event environment delivered a unified, immersive brand experience that reinforced Hillwood’s culture, celebrated company milestones, and created a strong emotional connection with attendees.
The final event environment delivered a unified, immersive brand experience that reinforced Hillwood’s culture, celebrated company milestones, and created a strong emotional connection with attendees.
Creative Agency
DHD Films
DHD Films
Credits
Producer: Travis Johnson
Art Director : Nadia Cortez
Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo
Producer: Travis Johnson
Art Director : Nadia Cortez
Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo
