Role
Experience Design · Creative Strategy · Narrative Development ·
Cross-Team Collaboration
Experience Design · Creative Strategy · Narrative Development ·
Cross-Team Collaboration
Client
State Bank of Texas
State Bank of Texas
Overview
State Bank of Texas wanted to transform its headquarters into an immersive storytelling environment that celebrated its legacy, leadership, and long-term impact on the community.
State Bank of Texas wanted to transform its headquarters into an immersive storytelling environment that celebrated its legacy, leadership, and long-term impact on the community.
Challenge
Translate decades of company history, data, and personal narratives into a cohesive experience that would engage employees, visitors, and leadership while reinforcing the organization’s values and future direction.
Translate decades of company history, data, and personal narratives into a cohesive experience that would engage employees, visitors, and leadership while reinforcing the organization’s values and future direction.
Approach
As Art Director and designer, I drew inspiration from museum exhibit design to shape a narrative-driven environment using motion graphics, data visualization, photography, and spatial layout.
The experience was structured to guide visitors through the company’s timeline, growth, and leadership story, creating emotional connection alongside informational clarity.
As Art Director and designer, I drew inspiration from museum exhibit design to shape a narrative-driven environment using motion graphics, data visualization, photography, and spatial layout.
The experience was structured to guide visitors through the company’s timeline, growth, and leadership story, creating emotional connection alongside informational clarity.
Outcome
The completed environment transformed the headquarters into a living brand experience that honored the company’s roots while reinforcing its vision and culture.
The completed environment transformed the headquarters into a living brand experience that honored the company’s roots while reinforcing its vision and culture.
Creative Agency
DHD Films
DHD Films
Credits
Associate Creative Director: Evan Denton
Producer: Kelli Ann Pistokache
Art Director & Graphic Designer: Nadia Cortez
Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo
Director of Photography: Diego Noriega & Scott Jordan
Associate Creative Director: Evan Denton
Producer: Kelli Ann Pistokache
Art Director & Graphic Designer: Nadia Cortez
Motion Graphics: Madi Holland
Graphic Designer: Daniel Portillo
Director of Photography: Diego Noriega & Scott Jordan
