What we did
Wayfinding Design
Project Management
Wayfinding Design
Project Management
Client
DFW International Airport
DFW International Airport
In this project for DFW Airport's international terminal, I collaborated with the DFW team to improve the passenger journey by creating clear, intuitive signage.
My role included conducting site visits to identify key locations where additional signage was most needed, capturing photos for reference, and analyzing passenger flow. I also contributed to crafting concise, fast-read verbiage and artwork that guided passengers seamlessly from arrival to baggage claim, exit points, and re-entering the terminal for connecting flights. This work was focused on enhancing wayfinding efficiency and ensuring a smoother experience for international travelers.
At completion of the project I conducted an additional site visit to verify proper installation and completion of all locations.
At the first point of contact upon exiting the arrivals area, we implemented bold, colorful signage above the exit doors.
This signage featured clear, concise text to distinctly indicate the exit side and the connecting flights side, providing immediate direction to passengers. By emphasizing this critical decision point, we streamlined passenger flow, ensuring a smoother transition and reducing confusion from the very start of their journey.
The second location identified as a key point was the exit doors designated for travelers with Dallas as their final destination, we applied large green vinyl—our branded Exit color—to clearly guide passengers out of the terminal.
This bold visual element aligns with our brand standards and ensures consistency while providing a clear and intuitive wayfinding solution for departing travelers.
Next, in the baggage claim area for passengers with connecting flights, we streamlined the wayfinding experience by reducing the overall signage and emphasizing key locations through the strategic use of color, large text, and clear iconography.
This approach drew attention to essential information while decluttering the space, making it easier for passengers to navigate. The bold design elements ensured quick recognition and understanding, enhancing the overall efficiency and visual appeal of the area.
This approach drew attention to essential information while decluttering the space, making it easier for passengers to navigate. The bold design elements ensured quick recognition and understanding, enhancing the overall efficiency and visual appeal of the area.
At the last key location, to enhance clarity and reduce signage clutter, we introduced bold, highly visible "super signage" at the elevator banks.
These strategically designed signs emphasized key wayfinding information, ensuring passengers could quickly and easily identify their next steps. By consolidating multiple pieces of information into a single, impactful visual, this approach reduced the need for excessive signage while improving overall navigation and passenger experience.
These strategically designed signs emphasized key wayfinding information, ensuring passengers could quickly and easily identify their next steps. By consolidating multiple pieces of information into a single, impactful visual, this approach reduced the need for excessive signage while improving overall navigation and passenger experience.
Credits
DFW Senior Planner: Kayla Denson
Lochner Engineer: Chhokila Llama
Wayfinding Designer: Nadia Cortez
Motion Graphics: Madi Holland
Photography: Scott Jordan
DFW Senior Planner: Kayla Denson
Lochner Engineer: Chhokila Llama
Wayfinding Designer: Nadia Cortez
Motion Graphics: Madi Holland
Photography: Scott Jordan
