Client
DFW International Airport
Services
Wayfinding Strategy
Environmental Graphics
Passenger Experience
Information Design
DFW International Airport
Services
Wayfinding Strategy
Environmental Graphics
Passenger Experience
Information Design
DFW International Airport required a clearer navigation system for passengers moving through the busy and constantly evolving International Terminal D. Built around visibility, hierarchy, and passenger behavior, the project developed a layered wayfinding strategy designed to improve movement across arrivals, baggage claim, exits, and connecting flights during periods of heavy traffic. Through high-impact signage solutions, including bold exit markers and consolidated super signage, the final system reduced visual clutter while creating a smoother and more intuitive travel experience.”
To address confusion at a key passenger decision point, we introduced bold, color-coded overhead signage that clearly separated exits from connecting flights.
The system simplified navigation at first glance, reducing hesitation and improving passenger flow immediately outside the arrivals area.
The system simplified navigation at first glance, reducing hesitation and improving passenger flow immediately outside the arrivals area.
Large-scale environmental graphics using DFW’s branded Exit color transformed key departure points into instantly recognizable navigation markers.
The system improved directional clarity at a glance, helping passengers move more confidently through high-traffic areas of the terminal.
The system improved directional clarity at a glance, helping passengers move more confidently through high-traffic areas of the terminal.
In the baggage claim area, the wayfinding system was streamlined through bold color, large-scale typography, and simplified iconography that prioritized essential passenger information. The reduced visual clutter improved navigation efficiency for travelers moving between connecting flights and baggage recheck.
Highly visible super signage consolidated essential wayfinding information into a simplified system at key elevator transition points. The approach reduced visual clutter while improving navigation clarity throughout the terminal.
Credits
DFW Senior Planner: Kayla Denson
Lochner Engineer: Chhokila Llama
Wayfinding Designer: Nadia Cortez
Motion Graphics: Madi Holland
Photography: Scott Jordan
DFW Senior Planner: Kayla Denson
Lochner Engineer: Chhokila Llama
Wayfinding Designer: Nadia Cortez
Motion Graphics: Madi Holland
Photography: Scott Jordan
