What I did
Design
Art Direction
Hand Crafted Animals
Design
Art Direction
Hand Crafted Animals
College Class
Art Direction
Art Direction
For this ad campaign promoting gum picks (flossers), I developed the concept around the idea that meat is one of the most challenging things to remove from your teeth.
To bring this to life, I created handcrafted sewn animal figures—a pig, chicken, and goat—representing common sources of meat. These custom designs were then integrated into an ad layout, emphasizing the playful yet practical message: gum picks make even the toughest food particles easy to remove. This project combined conceptual design, illustration, and art direction to create a visually engaging and memorable campaign.
